DUTCH HEROES
THE ASSIGNMENT:
Create a campaign about the Dutch Heroes player cards that you receive when purchasing lottery tickets.
SOLUTION:
If you buy a lottery ticket, you bring the Dutch national players home with you. Literally. And quite dry.
MEDIA:
TVC, Online
- CLIENTStaatsloterij
- AGENCYDoom & Dickson
- CREATIVESMartijn van den Brakel, Erwin van Kralingen & Joeri van Oostwaard
- DIRECTORJeroen Annokkee