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PUBLIC POLO
THE ASSIGNMENT:
An introduction campaign for the heavily facelifted Polo.
SOLUTION:
We literally let the whole of the Netherlands look forward to the new Polo. By making 1 Polo public property. Stop it, claim it, drive it and maybe you win it.
MEDIA:
TVC, Online, Social, Influencers, Non spot-Radio, PR
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- CLIENTVolkswagen
- AGENCYAchtung!
- CONCEPTJoeri van Oostwaard & Mervyn ten Dam
- PROJECTMANAGERNoam Erlich